📊 Growth Analytics
Data-backed posting times, cadence guides, and channel growth principles — all in one place.
Channel Audit
Best Times to Post
| Day | Morning / Afternoon slot | Evening slot |
|---|---|---|
| Mon | 2–4 pm | 7–9 pm· Good |
| Tue | 2–4 pm· Good | 7–9 pm· High |
| Wed | 2–4 pm· High | 7–9 pm· Peak |
| Thu | 12–2 pm· Good | 7–9 pm· High |
| Fri | 12–2 pm· High | 5–7 pm· Peak |
| Sat | 9–11 am· Peak | 12–2 pm· High |
| Sun | 9–11 am· High | 2–4 pm· Good |
PeakHighGoodFairTimes shown in your local timezone.
Posting Cadence Guide
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YouTube (long)
Frequency1–2× per week
Optimal slotsTue / Wed / Thu afternoon
Consistency beats frequency. 1 high-quality video/week beats 5 rushed ones.
▶️
YouTube Shorts
Frequency3–5× per week
Optimal slotsDaily 6–9 am or 8–11 pm
Shorts are algorithmic — high cadence feeds the recommendation engine.
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TikTok
Frequency1–4× per day
Optimal slots7–9 am or 7–9 pm
TikTok rewards daily posters. Even 1×/day consistently outperforms sporadic bursts.
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Instagram Reels
Frequency4–7× per week
Optimal slotsTue–Fri, 9–11 am
Pair Reels with a carousel or static post on the same day for reach × saves.
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Facebook Reels
Frequency3–5× per week
Optimal slotsWed–Fri, 1–4 pm
Facebook Reels reach non-followers aggressively — great for top-of-funnel growth to an older demographic.
💼LinkedIn
Frequency3–5× per week
Optimal slotsTue–Thu, 7–9 am
LinkedIn audiences are most active before their workday begins.
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X / Twitter
Frequency1–3× per day
Optimal slots9–11 am, Tue–Wed
Tweet threads retain 3–6× the impressions of single tweets.
Platform Specs Cheat Sheet
| Platform | Resolution | Aspect ratio | Max duration | Sweet spot |
|---|---|---|---|---|
| YouTube Long | 1920×1080 | 16:9 | 12h | 8–15 min |
| YouTube Shorts | 1080×1920 | 9:16 | 60 s | 30–60 s |
| TikTok | 1080×1920 | 9:16 | 10 min | 21–34 s |
| Instagram Reels | 1080×1920 | 9:16 | 90 s | 15–30 s |
| Facebook Reels | 1080×1920 | 9:16 | 90 s | 15–30 s |
| LinkedIn Video | 1920×1080 | 16:9 or 1:1 | 10 min | 30–90 s |
| X / Twitter | 1280×720 | 16:9 | 2 min 20 s | 45–60 s |
10 Evidence-Based Growth Principles
🎯
#1Post consistently for 90 days before judging the algorithm. Most channels quit too early.
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#2Repurpose every long-form video into 3–5 short clips for Shorts, Reels, and TikTok.
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#3Reply to every comment in the first 60 minutes — it signals engagement to the algorithm.
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#4Pin a comment that adds value or teases the next video. Keeps viewers in the funnel.
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#5Create playlists — YouTube treats playlist watch time as a ranking signal.
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#6A/B test two thumbnails in the first 48 hours using YouTube's built-in test feature.
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#7Study your audience retention graph: the drop-off point tells you where to tighten pacing.
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#8Upload on the same day every week — subscribers build an expectation (the 'appointment view').
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#9Collaboration videos consistently outperform solo videos by 2–5× in new-subscriber rate.
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#10First 30 seconds drive 80% of retention. Spend 50% of your edit time on the opening.